#1 Digital Marketing Tactics in 2020

Ultimate Guide for Digital Marketing 2020

What I’m about to tell you might scare you….

Your business needs an online strategy that is

  • NOT just Social Media management solution
  • NOR just an e-commerce store
  • Or a company contact information, some past work and history website….

 

IF that is you….you’re in trouble, BIG Trouble, you will not survive the next 5 years with that approach your doors will close and your dream of being an entrepreneur will become obsolete as well as your skills in its current form.

The Ultimate-guide-to-digital-marketing covers the following:

Step 1 - Set up Google my business,

Set up Google my business, and ensure it is Verified

Optimize in a few easy steps

Google has reported that a staggering 46% of all searches have local intent (Source: Search Engine RoundTable).

Next to online reviews, the second most important factor that consumers take into consideration when searching for a local business is proximity to their location.

Google Places appear before organic searches on page 1. The top 3 places will appear in relevance to keywords relevance and proximity to the business. The top positions is known as the 3 pack.

The Maps Pack appears in almost 30 percent of all first page SERPs, making it the most frequently displayed SERP feature (along with the Featured Snippet). Too Read the full article by Seranking.com click here.

3 pack example

This is on of the most underused and yet most powerful techniques to improve google search rankings. Every time a picture or a customer tags themselves at your premises it sends good signals to Google and motivates your business’s SEO ranking

It is very simple to add your location in your Google my business listing, however many people forget to optimize for the smaller sub-suburbs within an area…An example is: Location: Sandton, Johannesburg has over 30 smaller suburbs that fall under it. It would be wise to add all those sub locations to your location listings.

If you want to dominate Search then you must implement a Review program within your business today.

Step 2 - Set up a Facebook page, and run facebook targeted ads

Set up a Facebook page

It’s the biggest social network in the world, with 2.27 billion active users, nearly 1.5 billion of whom are active every day.

Facebook is the best platform to reach a specific target market with a tight budget. 

 

In the Ads Manager you will find the Audience Insight Tool which can be used to analyse your competitors and help find your correct target audience.

Facebook offers a fantastic targeted advertising platform.

Free Facebook Marketing Software to Automate Marketing. Find out more

You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users hide ads they don’t like and “Like” a page right beneath an advertisement.

Because it gathers so much demographic information about its users, Facebook has one of the best-targeted advertising programs online.

You can target users based on virtually anything you might find in their profiles, as well as track your success with each segment.

(It’s also their most controversial feature, and one that’s gotten them into some trouble recently. But we’ll set that aside for this article and just focus on how to use the tools.)

Ads can be run on a per-impression or per-click basis. Facebook shows you what bids are for ads similar to yours, so you know if your bid is in line with others in your industry. You also can set daily limits so there’s no risk of blowing your budget.

The advantage is that Facebook ads are very powerful, and they’re more likely to succeed than pages or groups since you can choose who sees the ads.

The downside, of course, is the cost. It’s easy to run lots of Facebook ads without making anything back, so keep careful track of your budget.

By Embedding your URL into image posts you are creating a way to fast track engagement with customers without them needing to read the description for call to action details.

Use www.anyimage.io to embed your url.

 

A study found that video rich content is on the rise, with almost 80% of consumers preferring Video to text based content.

Remember to be authentic on Facebook, informal videos will be well received when the content is value rich and not just spamming or hard sells.

If you have products to sell, Facebook Marketplace might be a game-changer for you. It’s similar to Craigslist but built into the Facebook ecosystem.

It’s a relatively newer feature Facebook is still revising, but it has huge potential for eCommerce retailers and other types of product-based businesses.

If you sell products like this, consider setting up a shop. This lets you list products on a separate “Shop” tab on your Facebook Page.

When you list products, they’re searchable across Facebook and others can find them.

If you’re in eCommerce, it’s a marketing strategy you need to start using as soon as possible.

There are a number of ad subtypes you can choose from.

These include video, offers, leads, canvas, carousel, and many other types. Each one has a certain advantage and can be useful depending on the type of marketing you’re doing.

One of the best ways to decide the type of ad to run is to look at what your competitors are doing. Just go to the “Info and Ads” tab on any company page and you can see what ads are active.

(You can also change the country if you’d like to see promotions in other regions.)

To create a new ad campaign, you’ll need to be the administrator of a page. From there, you can quickly go into the Ad Manager.

It’s a complicated tool, but there’s no need to start with every feature.

Just get used to the most important buttons and metrics for your brand and build from there. You can always learn more later once you’ve used it for a while.

As mentioned before, Facebook has some of the most powerful targeting tools of any online advertising program.

You can target by virtually anything on a user’s profile. You might start with the location if that’s important. You can specify either city, zip code, county, or state.

This works particularly well for local businesses. From there, you can choose basic demographics, including relationship status, age, workplace, education (including major and years of attendance), birthday, and much more.

You can target ads to people who have recently moved. So, if you own a gym in Scottsdale and want to find all the individuals who recently moved to the area, you can target your ads and ad copy to those individuals.

You also can target people based on their interests. Say, for example, you have a product that’s targeted at baseball fans. You could enter baseball in the Interests field.

Or, maybe you’ve written a book and you’re sure that people who like another certain book will like yours. Enter the book’s title under Interests, and you’ll specifically target those users.

You even can target a private list of users. If you have a list of email addresses of people that you want to target, you can use Facebook’s ads manager to target just those people.

So, if you run a SaaS business and have 200 people on your “prospect list,” you can use their email addresses to target them with ads on Facebook

The other big advantage to tightly-targeted ads is that you can create different ads for different demographic groups. Better-targeted ads are going to garner better results.

If you’re targeting baseball fans, you might create individual ads for different popular teams. You could have one ad specifically aimed at Red Sox fans, one at Yankees fans, and another at Cubs fans.

Then you could only have those ads shown only to people who have indicated in their Interests that they are fans of those teams.

Or, let’s say you’ve targeted people based on their love of a particular book. You could mention that book in the ad itself to make it more likely to catch their attention. Create different ads for different books, and then target accordingly.

1: Remember customers find your video through the following process

A Cover picture which disrupts the scroll of the consumer, which will lead to an effective title/ heading. The video then needs a HOOK, Intro, Value Content Info, an Outro and finally a Call to action

2:The Video Intro will give you  15″ seconds to tell your potential customer Who you are, who the video is for and the benefits/ results that will come from the watching.

3: Embed clever call to actions within the video to increase engagement, examples from feedback to commenting on specific topics 

4: Add captions to all videos-  more than 80% of Video content on Facebook is consumed with no sound.

5: Camera Angle Changes in a video increase audience retention

Is your Target market on Facebook?

The answer is, probably Yes

The most recent data by Pew Research Center shows that every age uses at least one social network site, with younger users with higher percentages.

Females slightly outnumber the males in stats usage, very slightly.

As of  January 2018, 68% of Americans used Facebook, with Instagram in distant second place with 35%.

(YouTube was included for the first time in 2018 with 73% of Americans using it, but was any type of user, not just members.)

It is important to pay attention filling out the information on your Facebook page, from the about us to services and special offers.

1: Have a cover page picture that conveys what your business does, how you help others, with a clear call to action.

2: Don’t be afraid to change the cover image from time to time, it can be a great way to convey a special

With the cost of social media management going up, its a no brainer to automate some of your communication with a Facebook Chatbot.

There are a number of benefits of a chatbot including improving response rate, dealing with multiple customer issues at once and sending broadcasts to anyone who has engaged with your chatbot.

Very Important fact is that Facebook Messenger has higher open rate than email.

the following is a list of Chatbots you can use

  • MobileMonkey
  • Collect Chat
  • Many chat
  • Links to articles related to your company or your industry
  • Links to your blog posts
  • Coupon codes for fans to save on your products
  • New product announcements
  • Links to online tools your fans might find useful

Again, make sure that your posts are helpful or interesting, adding VALUE is  number one is becoming successful with online marketing. 

Remember to measure your posts and don’t  just spam people everyday hour of the day, understand your audience and ensure each engagement is high through interesting value based posts.

Facebook has had groups for a while, but they recently let you create brand-based groups associated with your page.

First, you’ll need a Facebook Page for your brand. Then you can create a group to go with that page.

This allows a little more control over the group since you can attach your company to it.

Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a timeline).

You can create groups related to your industry or product offerings as a way to reach out to potential customers.

The great thing about Facebook Groups is that, like Pages, they’re free. They also tend to have high levels of engagement. On the downside, they can be very time-consuming.

To manage a Page you might only need to check in once a day (or even less) to post something and reply to comments.

With a Group, you’ll want to constantly monitor discussions, post questions, and manage members—perhaps multiple times per day.

Step 3: Email Autoresponder and Customer Email database

Email Automation set up

" Still the Highest converting digital marketing Channel is Email marketing, if done RIGHT"

With little to no investment except for time, a small business can offer additional services, communicate important information and gather critical customer information. 

If your approach to email marketing is to send out generic information about a host of products spread across various items, you are wasting your money.

If you are spamming as many people you can get hold of via a email scrapping tool you are going about it the wrong way.

Companies who do well with Email marketing solution’s remember to offer value first and ensure they understand the audience that is receiving the information. The Principle of 90(content)/10( sell) principle will help you.

By Embedding your URL into image posts you are creating a way to fast track engagement with customers without them needing to read the description for call to action details.

Use www.anyimage.io to embed your url.

 

A study found that video rich content is on the rise, with almost 80% of consumers preferring Video to text based content.

Remember to be authentic on Facebook, informal videos will be well received when the content is value rich and not just spamming or hard sells.

If you have products to sell, Facebook Marketplace might be a game-changer for you. It’s similar to Craigslist but built into the Facebook ecosystem.

It’s a relatively newer feature Facebook is still revising, but it has huge potential for eCommerce retailers and other types of product-based businesses.

If you sell products like this, consider setting up a shop. This lets you list products on a separate “Shop” tab on your Facebook Page.

When you list products, they’re searchable across Facebook and others can find them.

If you’re in eCommerce, it’s a marketing strategy you need to start using as soon as possible.

There are a number of ad subtypes you can choose from.

These include video, offers, leads, canvas, carousel, and many other types. Each one has a certain advantage and can be useful depending on the type of marketing you’re doing.

One of the best ways to decide the type of ad to run is to look at what your competitors are doing. Just go to the “Info and Ads” tab on any company page and you can see what ads are active.

(You can also change the country if you’d like to see promotions in other regions.)

To create a new ad campaign, you’ll need to be the administrator of a page. From there, you can quickly go into the Ad Manager.

It’s a complicated tool, but there’s no need to start with every feature.

Just get used to the most important buttons and metrics for your brand and build from there. You can always learn more later once you’ve used it for a while.

As mentioned before, Facebook has some of the most powerful targeting tools of any online advertising program.

You can target by virtually anything on a user’s profile. You might start with the location if that’s important. You can specify either city, zip code, county, or state.

This works particularly well for local businesses. From there, you can choose basic demographics, including relationship status, age, workplace, education (including major and years of attendance), birthday, and much more.

You can target ads to people who have recently moved. So, if you own a gym in Scottsdale and want to find all the individuals who recently moved to the area, you can target your ads and ad copy to those individuals.

You also can target people based on their interests. Say, for example, you have a product that’s targeted at baseball fans. You could enter baseball in the Interests field.

Or, maybe you’ve written a book and you’re sure that people who like another certain book will like yours. Enter the book’s title under Interests, and you’ll specifically target those users.

You even can target a private list of users. If you have a list of email addresses of people that you want to target, you can use Facebook’s ads manager to target just those people.

So, if you run a SaaS business and have 200 people on your “prospect list,” you can use their email addresses to target them with ads on Facebook

The other big advantage to tightly-targeted ads is that you can create different ads for different demographic groups. Better-targeted ads are going to garner better results.

If you’re targeting baseball fans, you might create individual ads for different popular teams. You could have one ad specifically aimed at Red Sox fans, one at Yankees fans, and another at Cubs fans.

Then you could only have those ads shown only to people who have indicated in their Interests that they are fans of those teams.

Or, let’s say you’ve targeted people based on their love of a particular book. You could mention that book in the ad itself to make it more likely to catch their attention. Create different ads for different books, and then target accordingly.

1: Remember customers find your video through the following process

A Cover picture which disrupts the scroll of the consumer, which will lead to an effective title/ heading. The video then needs a HOOK, Intro, Value Content Info, an Outro and finally a Call to action

2:The Video Intro will give you  15″ seconds to tell your potential customer Who you are, who the video is for and the benefits/ results that will come from the watching.

3: Embed clever call to actions within the video to increase engagement, examples from feedback to commenting on specific topics 

4: Add captions to all videos-  more than 80% of Video content on Facebook is consumed with no sound.

5: Camera Angle Changes in a video increase audience retention

Is your Target market on Facebook?

The answer is, probably Yes

The most recent data by Pew Research Center shows that every age uses at least one social network site, with younger users with higher percentages.

Females slightly outnumber the males in stats usage, very slightly.

As of  January 2018, 68% of Americans used Facebook, with Instagram in distant second place with 35%.

(YouTube was included for the first time in 2018 with 73% of Americans using it, but was any type of user, not just members.)

It is important to pay attention filling out the information on your Facebook page, from the about us to services and special offers.

1: Have a cover page picture that conveys what your business does, how you help others, with a clear call to action.

2: Don’t be afraid to change the cover image from time to time, it can be a great way to convey a special

Step 4: Website

How to Set up a Website

The Best Online property you can own.

    • Choose a domain name 
    • Choose a company to host your domain
    • Integrate into wordpress
    • Install The Elementor Theme Builder Plugin

Sweet and Short – Anything you can imagine it can create.

Elementor comes with dozens of templates you can simply choose from and edit with an easy to use Drag and Drop Editor

The following is critical to ensure that your SEO is in place and your business can be indexed properly. See the list below

  • Speed 

Check out WP fastest cache to improve website speed

  • Images

Image Smush Plugin is an awesome image optimization plugin and compresses all your images as required

  • SEO

Like WordPress and Elementor there is only one SEO plugin I recommend is Yoast SEO. Just check it out.. you wont regret it.

  • HTTPS

Google is becoming quiet sticky about securing your site and its free process, just contact your host provider and they can activate it for you

  • Backup your website
  • Website analytics is important in understanding your website and all factors surrounding it, from traffic to page insights
  • Form

You generally need a contact form on your website to let customers make contact with you. I recommend Happy forms for really impressive and high level forms and WP Forms for a simple Free form plugin

  • Sitemap

Ensures Google can index your site 

  • Privacy policy, T&C’s
  • Website checklist – SEO, Google analytics, CTA’s,( Click Through Action’s) and  website audits
Accordion Content
Accordion Content
Accordion Content
Accordion Content

1:Have a clear CALL to ACTION, that is visible and stands out from the page. 

The call to action will differ from business to business, so figure out what your aim is eg: book a consultation, or purchase a product.

Understanding the customers purchasing intent when coming to your website is an important factor in the timing of the calls to action you offer.

Studies have shown that unless customers are aware of the brand they are very unlikely to make a 1st time purchase, so remember the customer journey

2: Your main image must evoke Emotion and display what benefit a customer will get from working with you

3: Do not focus on yourself!!!! REMEMBER customers are on your site to solve issues they are having.

4: Testimonials are no#1… with customer pictures and even better a video testimonial will go along way to ensuring social proof you need. PS – Try and have testimonials that make reference to different areas that your business works in.

Follow these simples rules to ensure your sales pages convert.

1: Lead with Emotion

2: Follow up with Logic

3: Then deliver the Scarcity principle approach

4: Push Social proof

5: Trust Badges are vital

Use the following 3 steps in laying out your page, namely 

Emotion, Logic and Scarcity

Using the following approach,

FEEL< Felt< Found approach

Step 5 - Set up a Sales Funnel

Important Factors to Consider:

  • A Website is like a Brochure, 

    A SALES Funnel is like the BEST Sales Person selling for you 24/7.

    • A Sales Funnel ensures a customers journey to be seamless and ensures the highest conversion rate.

    PRO TIP

    • Have the header offer a Free solution to all customers who input their email address. REMEMBER: the highest conversion today is still email marketing to a subscribed database

For in -depth information on How to Set up a Sales Funnel:Please click below

Step 6 - Set up a CRM (Customer Relationship Management) solution

Important Factors to Consider:

    • The benefits
    1. Better client relationships. The more you know, and remember, about clients (or customers) the more your clients know you care about them. 
    2. Improved ability to cross-sell. Understanding your customers needs on a centralized platform allows you to up sell or cross sell more effectively.
    3. Increased team colloration. This is where many firms who fail to require their executives to use the CRM fail to reap the benefits of the CRM. I know this from having managed the implementation of CRM software where the management team thought it was a good idea but would not learn, or use, the tool themselves. 
    4. Improved efficiency in serving clients

    If everyone is using the CRM to record their customer interactions, EVERY client interaction, then others’ are able to serve the client with the knowledge of what has been previously discussed with the client.

    5. Greater staff satisfaction. The more knowledge your employees have the more empowered and engaged they are. Having an accurate and up-to-date CRM that everyone uses and has acces to helps employees solve client problems. Doing so makes employees and clients happy.

    6. Increased revenue and profitability. Once everyone learns, and uses, the CRM productivity increases, sales cycles decrease, you have the ability to provide additional products and services to clients and client satisfaction increases.

    7. Cost savings. While the start-up of a CRM software is expensive and time-consuming, over time the benefits far outweigh the costs. Members of the sales team are able to better schedule meetings with prospects in the same geographic area. Client-service reps are better able to resolve a client’s concern. You now have a central client and prospect database that everyone can access rather than everyone keeping a separate spreadsheet or contact database on their computer. 

    8. Less client attrition. When a client is engaged with only one member of a professional services firm, the risk of attrition is 40%. When five or more partners are involved in a client relationship, the risk of attrition falls to less than 5%.

Step 7 - Set up multiple income streams

Important Factors to Consider:

Important Information:

  1. Helps to Earn While you Sleep
  2. Multiple Streams of Income safeguards the business
  3. Affiliate Marketing Programs 

Offers everybody an opportunity to make money on a global scale.

4. Take Advantage of the Global marketplace

5: Income Continues to grow years after the initial work is completed

PRO TIP

    •  Monetize as many areas of your business as possible, from Newsletters Blogs, Google and Social Media ads, a Youtube channel/ Sponsorship or collaboration
    • All Successful Affiliate Marketers have the following:

1: Landing page builder

2: Link Tracker

3: Email Software

4: An Affiliate Offer

Step 8 - Website and Social Media Chatbot

Step 8: Website and Social Media Chatbot

Website and Social Media Chatbot

The Future of Communication

(If you are looking chatbot for Real Estate, Dental, Home Cleaning, Fitness, Gym, Yoga, E-commerce, Insurance, Credit Repair, Beauty Parlor, Saloon, etc then you have landed on the right place)

You’ve heard the buzz. Chatbots will replace mobile apps, email marketing, customer care agents. Chatbots will cut your costs and increase your revenue. And Chatbot gonna do it all while you sleep.

If you want to communicate with your customers, building a Facebook Messenger bot is a lot cheaper than building a mobile app.

 

There’s a lot of hype floating around right now about Chatbots in general, and Facebook Messenger bots in particular. It’s no surprise that, according to a survey by Oracle, 80% of businesses want a chatbot in place by 2020.

ChatBot Can help you to:

  • Reach your audience directly
  • Save time and money on customer care
  • Identify leads
  • Handle e-commerce transactions
  • Re-engage customers
 

Our Guide Resources: We would like to thank the following companies and individuals for making such powerful content available:

  • https://neilpatel.com/blog/facebook-marketing/
  • https://www.jeffbullas.com/6-fabulous-facebook-marketing-infographics/
  • https://sproutsocial.com/insights/facebook-marketing-strategy/
  • https://asuperaffiliate.com/what-is-simple-social-tools

Address List

  • Louis Botha Avenue, Highlands North, Johannesburg, Gauteng, South Africa
  • quotes@joprotho.co.za

Links List

Joprotho Digital Inc.

Digital Marketing Agency

Always improving