Ultimate Guide for Digital Marketing 2020

Facebook is the best platform to reach a specific target market with a tight budget. 

In the Ads Manager you will find the Audience Insight Tool which can be used to analyse your competitors and help find your correct target audience.

Facebook offers a fantastic targeted advertising platform.

Free Facebook Marketing Software to Automate Marketing. Find out more

You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users hide ads they don’t like and “Like” a page right beneath an advertisement.

Because it gathers so much demographic information about its users, Facebook has one of the best-targeted advertising programs online.

You can target users based on virtually anything you might find in their profiles, as well as track your success with each segment.

(It’s also their most controversial feature, and one that’s gotten them into some trouble recently. But we’ll set that aside for this article and just focus on how to use the tools.)

Ads can be run on a per-impression or per-click basis. Facebook shows you what bids are for ads similar to yours, so you know if your bid is in line with others in your industry. You also can set daily limits so there’s no risk of blowing your budget.

The advantage is that Facebook ads are very powerful, and they’re more likely to succeed than pages or groups since you can choose who sees the ads.

The downside, of course, is the cost. It’s easy to run lots of Facebook ads without making anything back, so keep careful track of your budget.

By Embedding your URL into image posts you are creating a way to fast track engagement with customers without them needing to read the description for call to action details.

Use www.anyimage.io to embed your url.

A study found that video rich content is on the rise, with almost 80% of consumers preferring Video to text based content.

Remember to be authentic on Facebook, informal videos will be well received when the content is value rich and not just spamming or hard sells.

If you have products to sell, Facebook Marketplace might be a game-changer for you. It’s similar to Craigslist but built into the Facebook ecosystem.

It’s a relatively newer feature Facebook is still revising, but it has huge potential for eCommerce retailers and other types of product-based businesses.

If you sell products like this, consider setting up a shop. This lets you list products on a separate “Shop” tab on your Facebook Page.

When you list products, they’re searchable across Facebook and others can find them.

If you’re in eCommerce, it’s a marketing strategy you need to start using as soon as possible.

There are a number of ad subtypes you can choose from.

These include video, offers, leads, canvas, carousel, and many other types. Each one has a certain advantage and can be useful depending on the type of marketing you’re doing.

One of the best ways to decide the type of ad to run is to look at what your competitors are doing. Just go to the “Info and Ads” tab on any company page and you can see what ads are active.

(You can also change the country if you’d like to see promotions in other regions.)

To create a new ad campaign, you’ll need to be the administrator of a page. From there, you can quickly go into the Ad Manager.

It’s a complicated tool, but there’s no need to start with every feature.

Just get used to the most important buttons and metrics for your brand and build from there. You can always learn more later once you’ve used it for a while.

As mentioned before, Facebook has some of the most powerful targeting tools of any online advertising program.

You can target by virtually anything on a user’s profile. You might start with the location if that’s important. You can specify either city, zip code, county, or state.

This works particularly well for local businesses. From there, you can choose basic demographics, including relationship status, age, workplace, education (including major and years of attendance), birthday, and much more.

You can target ads to people who have recently moved. So, if you own a gym in Scottsdale and want to find all the individuals who recently moved to the area, you can target your ads and ad copy to those individuals.

You also can target people based on their interests. Say, for example, you have a product that’s targeted at baseball fans. You could enter baseball in the Interests field.

Or, maybe you’ve written a book and you’re sure that people who like another certain book will like yours. Enter the book’s title under Interests, and you’ll specifically target those users.

You even can target a private list of users. If you have a list of email addresses of people that you want to target, you can use Facebook’s ads manager to target just those people.

So, if you run a SaaS business and have 200 people on your “prospect list,” you can use their email addresses to target them with ads on Facebook

The other big advantage to tightly-targeted ads is that you can create different ads for different demographic groups. Better-targeted ads are going to garner better results.

If you’re targeting baseball fans, you might create individual ads for different popular teams. You could have one ad specifically aimed at Red Sox fans, one at Yankees fans, and another at Cubs fans.

Then you could only have those ads shown only to people who have indicated in their Interests that they are fans of those teams.

Or, let’s say you’ve targeted people based on their love of a particular book. You could mention that book in the ad itself to make it more likely to catch their attention. Create different ads for different books, and then target accordingly.