How healthy is your digital entity?
EntityIQ™ measures how your business is represented, understood and trusted across the digital ecosystem — giving you a clear picture of your Digital Entity Authority.
Your business is no longer just your website.
Your business is represented across search engines, maps, directories, review platforms, social networks, third-party websites and increasingly AI systems.
EntityIQ™ brings those signals together to help you understand how strong your digital entity really is.
You may be visible. But are you understood?
Traditional digital marketing focuses heavily on individual channels. EntityIQ™ looks at the bigger picture — the digital entity those channels collectively create.
Inconsistent Identity
Your business information may differ between websites, directories, social profiles and other digital properties.
Weak Authority
Search engines and AI systems use many signals to determine whether an organisation is credible, relevant and trustworthy.
Invisible Opportunities
Without measuring the underlying signals, it is difficult to know what is actually helping — or hurting — your digital presence.
One digital
entity.
EntityIQ™ is Joprotho’s Digital Entity Authority assessment and intelligence platform.
It evaluates the signals surrounding a business across the digital ecosystem and converts them into a practical EntityIQ™ score and improvement roadmap.
Instead of asking only, “Does my website rank?”, EntityIQ™ asks a bigger question:
“How well does the digital world understand and trust my business?”
Multiple signals. One intelligence layer.
EntityIQ™ brings together multiple categories of evidence to create a broader picture of digital entity strength.
Identity
Business name, contact details, locations, profiles and consistency across the ecosystem.
Visibility
Search presence, discoverability, relevance and digital footprint.
Trust
Reviews, reputation signals, third-party references and credibility.
Freshness
Content activity, updates and evidence that the business is current and active.
AI Understanding
How clearly the organisation and its information can be understood by AI systems.
Reviews
Review presence, volume, quality and activity patterns.
Content
Content depth, relevance and signals supporting the organisation’s expertise.
Competition
Compare your digital position against relevant competitors and industry benchmarks.
From digital signals to a clear action plan.
EntityIQ™ turns a complex digital footprint into something business owners and decision-makers can understand and act on.
Discover
Identify the digital properties, profiles, references and signals associated with the organisation.
Analyse
Evaluate the available evidence across the EntityIQ™ framework.
Score
Convert the findings into an EntityIQ™ score and identify strengths and weaknesses.
Improve
Receive prioritised recommendations showing what should be addressed first.
Don’t just get a score. Get direction.
The EntityIQ™ assessment is designed to turn digital complexity into a practical business improvement roadmap.
If people need to find, trust or understand you.
EntityIQ™ is designed for organisations that want visibility into the strength of their digital presence and a practical way to improve it.
Growing Businesses
Understand whether your digital foundation is strong enough to support the next stage of growth.
Multi-Location Businesses
Identify inconsistencies and weaknesses across multiple locations and digital properties.
Established Organisations
Monitor digital health, authority and competitive position as the digital ecosystem evolves.
Stop guessing how your business looks online. Measure it.
Get your EntityIQ™ assessment and see where your digital entity is strong, where it is weak and what should happen next.
START YOUR ENTITYIQ™ ASSESSMENT →